Tucked away in a private courtyard off one of the busiest fashion streets in Berlin Mitte, Zo & Willow is a unique new bridal shopping experience. Set in a relaxed intimate space, the store is a breath of fresh air for brides looking to discover under-the-radar designers and hip new creations from some of the most sought-after fashion houses in the bridal industry. Step inside and you feel like you are entering a chic home living room, where store owner Zoë provides each bride with an intimate, laid back and personalized appointment, truly reflective of her personality

The collection is beautifully curated. Zoë has handpicked dresses from some of the most exciting and up-and-coming designers in the bridal industry today. Styles range from structured corsets by Chosen by KYHA, ethereal tulle silhouettes by Spanish designer Cortana to classic eleganct gowns by NEWHITE & Katherin Tash. There is something for minimalists too, as well as bohemians, the romantics, and timeless classics. As the exclusive German stockist for many of the designers carried, uniqueness is guaranteed.

Store founder Zoë Willoughby explains: "Inspired by my own frustrating experience trying to find a cool wedding dress when I lived in New York, I came across some really interesting designers that I fell in love with when I dug deeper. When I moved to Berlin I spotted a gaping hole in the bridal market. The concept for my store was to combine my love of interior design and fashion, create a bridal zen oasis and connect stylish brides with my favourite designers that I had been following over the years”.

Zoe's greatest joy is to inspire & help brides and she promises you a pampered & intimate experience.